{"title":"Nursery \u0026 Baby Gear","description":"\u003cp\u003eNewborn essentials for the nursery — bassinets, bouncers, rockers and swings, plus everyday care items. Multi-mode frames that convert as the baby grows, rather than single-use gear outgrown in three months.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/mastela\"\u003eRead the Mastela brand story →\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"potty-training-seat-rabbit-pinkblue","title":"Lovely Baby Potty Training Seat - Rabbit Pink\/Blue","description":"\u003cp\u003eThis potty training seat is a great choice for parents who want to help their little ones transition from diapers to the toilet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt's designed to make the process easier and more comfortable for both parent and child.\u003c\/li\u003e\n\u003cli\u003eThe seat is the perfect size for little bottoms, and it has non-slip grips on the bottom to keep it securely in place on the toilet.\u003c\/li\u003e\n\u003cli\u003eIt also has a built-in splash guard to help reduce messes and spills.\u003c\/li\u003e\n\u003cli\u003eOne of the standout features of this potty training seat is that it is easy to clean.\u003c\/li\u003e\n\u003cli\u003eIt's made of smooth, durable materials that are resistant to stains and odors, and it can be easily wiped down after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 2+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707798913320,"sku":"C-MT003","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_2cfb07a7-572e-4603-9076-cb73697cfd75.png?v=1776508768"},{"product_id":"lovely-baby-balance-board-pink","title":"Lovely Baby Balance Board - Pink","description":"\u003cp\u003eThe Lovely Baby Balance Board is designed to help children develop a sense of balance and stimulate their vestibular system.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevelop a sense of balance and stimulate their vestibular system\u003c\/li\u003e\n\u003cli\u003eStimulates early childhood development in both physical and mental aspects\u003c\/li\u003e\n\u003cli\u003eIt stimulates early childhood development in both physical and mental aspects while offering open-ended play opportunities.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 2+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707799044392,"sku":"C-PH001","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_c5ca34fa-fe6d-4aab-918c-aa2b9f42f3ff.jpg?v=1776508770"},{"product_id":"lovely-baby-foldable-bathtub-white","title":"Lovely Baby Foldable Bathtub - White","description":"\u003cp\u003eThe foldable baby bathtub is suitable for infants. It is convenient to drain the water out after use with a water drainage plug.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for infants.\u003c\/li\u003e\n\u003cli\u003eIt is convenient to drain the water out after use with a water drainage plug.\u003c\/li\u003e\n\u003cli\u003eThe Soft edges allow the baby to play and take a bath comfortably.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 0 Month+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707802911016,"sku":"C-YG004","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_180b72bc-5257-4e04-ba90-e9da3a99794f.png?v=1776508797"},{"product_id":"indoor-soft-play-foam-steps-brown","title":"Lovely Baby Indoor Soft Play Foam Steps - Brown","description":"\u003cp\u003eGive your little ones a safe and fun way to play, explore, and grow with the Lovely Baby Indoor Soft Play Foam Slide and Steps.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-piece foam play set for crawling, climbing, and sliding fun.\u003c\/li\u003e\n\u003cli\u003ePromotes gross motor skills, coordination, and social play.\u003c\/li\u003e\n\u003cli\u003eNon-slip base and fasteners ensure safe and stable use.\u003c\/li\u003e\n\u003cli\u003eDurable, waterproof material cleans easily with soap and water.\u003c\/li\u003e\n\u003cli\u003eLightweight, soft, and perfect for toddlers and infants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707806515496,"sku":"C-RT003","price":439.0,"currency_code":"AED","in_stock":true}]},{"product_id":"indoor-soft-play-foam-mat-brown","title":"Lovely Baby Indoor Soft Play Foam Mat - Brown","description":"\u003cp\u003eTransform your child's playtime with the Lovely Baby Indoor Soft Play Foam Flower Mat!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFoam flower mat for toddlers \u0026amp; crawlers.\u003c\/li\u003e\n\u003cli\u003eSafe indoor play for homes, classrooms \u0026amp; daycares.\u003c\/li\u003e\n\u003cli\u003eNon-slip base with secure hook-and-loop fasteners.\u003c\/li\u003e\n\u003cli\u003eDurable polyurethane, easy-to-clean surface.\u003c\/li\u003e\n\u003cli\u003eEncourages crawling, walking \u0026amp; exploring safely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707806613800,"sku":"C-RT005","price":439.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_742e5000-c765-43e3-9dad-f8b4d38825fa.jpg?v=1776508847"},{"product_id":"foldable-play-mat-120-x-200-cm","title":"Lovely Baby Foldable Play Mat - (120 x 200 cm)","description":"\u003cp\u003eThe Lovely Baby Foldable Play Mat provides a cozy and stimulating play area for your little one.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eColorful \u0026amp; 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Designed for newborns through toddlers up to 18 kg.\u003c\/p\u003e\n\n\u003cp\u003eTouchscreen panel and mobile app control five swing speeds, three timer settings, and Bluetooth-connected music. Removable washable sleeping mat, sunshade, and mosquito net for everyday use.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour modes in one: baby swing, cradle, feeding chair, foldable rocker\u003c\/li\u003e\n\u003cli\u003eBluetooth music + 12 built-in lullabies, USB MP3 support\u003c\/li\u003e\n\u003cli\u003e5 swing speeds with 15\/30\/45\/60-minute timers\u003c\/li\u003e\n\u003cli\u003e5-point safety harness, adjustable headrest, reclining backrest\u003c\/li\u003e\n\u003cli\u003eRemovable mosquito net + sunshade for outdoor use\u003c\/li\u003e\n\u003cli\u003eFolds flat for storage and travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 0–36 months\u003c\/li\u003e\n\u003cli\u003eWeight capacity: 18 kg\u003c\/li\u003e\n\u003cli\u003ePower: rechargeable, app + touchscreen control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mastela","offers":[{"title":"Default Title","offer_id":51821350224168,"sku":"LBB08112","price":485.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/1O6e0j8QJHf5rbzIzxmty27iEb80-PRxA_w2000.jpg?v=1778666976"},{"product_id":"4-in-1-baby-rocking-chair-light-grey","title":"Mastela 4-in-1 Baby Rocking Chair - Light Grey","description":"\u003cp\u003eOne smart chair that grows with your baby — swings, cradles, feeds, and rocks. Designed for newborns through toddlers up to 18 kg.\u003c\/p\u003e\n\n\u003cp\u003eTouchscreen panel and mobile app control five swing speeds, three timer settings, and Bluetooth-connected music. Removable washable sleeping mat, sunshade, and mosquito net for everyday use.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour modes in one: baby swing, cradle, feeding chair, foldable rocker\u003c\/li\u003e\n\u003cli\u003eBluetooth music + 12 built-in lullabies, USB MP3 support\u003c\/li\u003e\n\u003cli\u003e5 swing speeds with 15\/30\/45\/60-minute timers\u003c\/li\u003e\n\u003cli\u003e5-point safety harness, adjustable headrest, reclining backrest\u003c\/li\u003e\n\u003cli\u003eRemovable mosquito net + sunshade for outdoor use\u003c\/li\u003e\n\u003cli\u003eFolds flat for storage and travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 0–36 months\u003c\/li\u003e\n\u003cli\u003eWeight capacity: 18 kg\u003c\/li\u003e\n\u003cli\u003ePower: rechargeable, app + touchscreen control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mastela","offers":[{"title":"Default Title","offer_id":51821350388008,"sku":"LBB08113","price":485.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/1tNJwp73y4-_BbiD5km7xRh2hWcNrufLs_w2000.jpg?v=1778666978"},{"product_id":"6-in-1-deluxe-multi-functional-bassinet-white","title":"Mastela 6-in-1 Deluxe Multi-Functional Bassinet - White","description":"\u003cp\u003eSix modes, one bassinet. Napper, rocking sleeper, travel bassinet, dream centre, bedside sleeper, cozy seat — adapts as your baby grows.\u003c\/p\u003e\n\n\u003cp\u003eBreathable mesh sides keep airflow high and visibility easy. Adjustable height with three reclining positions, removable music + vibration unit, integrated mosquito net.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSix convertible modes for sleep, travel, and play\u003c\/li\u003e\n\u003cli\u003eMusic + gentle vibration to soothe baby to sleep\u003c\/li\u003e\n\u003cli\u003eBreathable mesh sides for airflow and visibility\u003c\/li\u003e\n\u003cli\u003eAdjustable height, 3 reclining positions\u003c\/li\u003e\n\u003cli\u003e3-point harness, soft mattress, removable canopy\u003c\/li\u003e\n\u003cli\u003eLightweight (6.8 kg) — portable bedside or travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 0–36 months\u003c\/li\u003e\n\u003cli\u003eWeight capacity: varies by mode (up to 18 kg in seat mode)\u003c\/li\u003e\n\u003cli\u003eMaterial: breathable mesh + soft padded mattress\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mastela","offers":[{"title":"Default Title","offer_id":51821350551848,"sku":"LBB08037","price":390.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/1Gx_JApRxgrvVMDUhX5PN53dawJWGSZfx_w2000.jpg?v=1778666981"},{"product_id":"4-in-1-swing-bassinet-monkey","title":"Mastela 4-in-1 Swing \u0026 Bassinet - Monkey","description":"\u003cp\u003eA smart 360° rotating cradle with left-right or front-back swing for personalised soothing — plus a detachable carrycot that works as a portable bed-in-bed.\u003c\/p\u003e\n\n\u003cp\u003eBluetooth-enabled with 12 built-in songs, three timer options, and five swing speeds. Five-point harness, washable mat, U-shaped pillow, and mosquito net included.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e360° rotation with adjustable swing direction\u003c\/li\u003e\n\u003cli\u003eDetachable carrycot doubles as portable bed\u003c\/li\u003e\n\u003cli\u003e12 built-in songs + Bluetooth, volume control\u003c\/li\u003e\n\u003cli\u003e5 swing speeds, 3 timers (30\/45\/60 min)\u003c\/li\u003e\n\u003cli\u003e5-point harness, washable sleeping mat\u003c\/li\u003e\n\u003cli\u003eRemovable toys + toy bar for stimulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 0–36 months\u003c\/li\u003e\n\u003cli\u003eWeight: 5.8 kg (frame)\u003c\/li\u003e\n\u003cli\u003eMosquito net + sunshade included\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mastela","offers":[{"title":"Default Title","offer_id":51821351043368,"sku":"LBB03087","price":499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/1crGV2rWM_GIR_rS2lKxhp4GnVuREaoyF_w2000.jpg?v=1778666984"},{"product_id":"baby-bath-chair-green","title":"Mastela Baby Bath Chair - Green","description":"\u003cp\u003eA safe, anti-skid bath seat that holds your baby securely while you bathe them — leaving both hands free.\u003c\/p\u003e\n\n\u003cp\u003eSoft contoured back, sturdy frame, and non-slip base. Fits most standard bathtubs. Easy to clean and store.\u003c\/p\u003e\n\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-skid base prevents slipping in the tub\u003c\/li\u003e\n\u003cli\u003eContoured back support for comfort\u003c\/li\u003e\n\u003cli\u003e3-point harness keeps baby secure\u003c\/li\u003e\n\u003cli\u003eLightweight, easy to lift in and out\u003c\/li\u003e\n\u003cli\u003eEasy-clean plastic, no fabric to dry\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAge: 6–18 months (once baby can sit unsupported)\u003c\/li\u003e\n\u003cli\u003eWeight capacity: up to 13 kg\u003c\/li\u003e\n\u003cli\u003eMaterial: BPA-free plastic with non-slip rubber\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mastela","offers":[{"title":"Default Title","offer_id":51821351371048,"sku":"LBB07037","price":79.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/1I7afj7yaSbOnw0zQ4QADQXwhfu5QFN2a_w2000.jpg?v=1778666988"},{"product_id":"baby-bath-chair-blue","title":"Mastela Baby Bath Chair - Blue","description":"\u003cp\u003eA safe, anti-skid bath seat that holds your baby securely while you bathe them — leaving both hands free.\u003c\/p\u003e\n\n\u003cp\u003eSoft contoured back, sturdy frame, and non-slip base. Fits most standard bathtubs. 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