{"title":"Baby \u0026 Toddler","description":"\u003cp\u003eNursery and everyday gear for the first two years — bassinets, bouncers and rockers, high chairs, playpens and storage built to survive daily use. Sized with apartments in mind rather than showroom floors.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/mastela\"\u003eRead the Mastela brand story →\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"sippy-cup-blue-330ml","title":"Mideer Sippy Cup - Blue (330ML)","description":"\u003cp\u003e\u003cstrong\u003eWith German Food-Grade Material, we wanted to provide a non-leak, durable, yet aesthetic sippy cup for your toddlers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's designed with a flip-top lid click-lock and V-shaped suction nozzle to control the flow. 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The ergonomic design allows your kids to drink in any posture comfortably.\u003c\/p\u003e\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThis cup is made with PPSU material\u003c\/li\u003e\n\u003cli\u003eSafe for high temperatures to sterilize via boiling, steam, or UV rays\u003c\/li\u003e\n\u003cli\u003eONE cup can be used for dual function, for water and milk without leaving residue for a long time\u003c\/li\u003e\n\u003cli\u003eHandle designed ergonomically to suit small hands to hold and drink\u003c\/li\u003e\n\u003cli\u003eEasy steps to disassemble and clean each corner\u003c\/li\u003e\n\u003cli\u003eWeight: 0.22kg\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eAge\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003e6m+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eCategory\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003eFeeding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eWeight\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003e0.22 kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003e15.3*10.5*10.5 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Mideer","offers":[{"title":"Default Title","offer_id":51637727625512,"sku":"MD0140","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_c618be07-8f77-44e5-a459-d8bfae84e9ff.jpg?v=1775832852"},{"product_id":"sippy-cup-green-260ml","title":"Mideer Sippy Cup - Green (260ML)","description":"\u003cp\u003e\u003cstrong\u003eWith German Food-Grade Material, we wanted to provide a non-leak, durable, yet aesthetic sippy cup for your toddlers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's designed with a flip-top lid click-lock and V-shaped suction nozzle to control the flow. 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Ever opened your door to a blast of hot air in your face? This colorful Mideer sunshade protects you from the sun's heat and harmful UV radiation rays\u003c\/li\u003e\n\u003cli\u003eEasy Setup: Sunshade easily pops out and folds back in seconds making it convenient for daily use\u003c\/li\u003e\n\u003cli\u003eDesigned to be stored in the door pockets of your vehicle\u003c\/li\u003e\n\u003cli\u003eAdjustable and fits well with windshields\u003c\/li\u003e\n\u003cli\u003eBest for medium-sized windshields\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Mideer","offers":[{"title":"Default Title","offer_id":51637729067304,"sku":"MD0154","price":45.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_d2036f5b-bb7a-4149-ba8c-b4b14eae2422.jpg?v=1775765631"},{"product_id":"large-kids-umbrella-summer-beach","title":"Mideer Large Kids Umbrella - Summer Beach - STEM Kit","description":"\u003cp\u003e\u003cstrong\u003eTurn those oops-a-daisy frowns upside down! 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This simple yet effective solution is the perfect addition to your child's nursery or your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe versatile design of this ton bag means that it can easily be stored away when not in use and when need it can open up into a large-sized basket that can support up to 15 kg. This basket also makes for a great organizing lesson for your little one. 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Recommended for ages 3+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707804942632,"sku":"C-KC874","price":499.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_2dc6dbde-693d-4fa0-ac32-9fdf053121e5.jpg?v=1776508830"},{"product_id":"2-in-1-convertible-high-chair-brown","title":"Lovely Baby 2-in-1 Convertible High Chair - Brown","description":"\u003cp\u003eThis multipurpose kids high chair is a versatile and convenient choice for families with young children.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemovable tray for easy cleaning\u003c\/li\u003e\n\u003cli\u003e5-point harness for added safety\u003c\/li\u003e\n\u003cli\u003eSeat and backrest padded for added comfort\u003c\/li\u003e\n\u003cli\u003eCompact and easy to carry around\u003c\/li\u003e\n\u003cli\u003eSuitable for children up to 3 years old.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 6m+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707805958440,"sku":"C-CY007-BR","price":195.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_7332aef9-eb0e-4249-9c55-3563f7a53bfb.png?v=1776508843"},{"product_id":"2-in-1-convertible-high-chair-green","title":"Lovely Baby 2-in-1 Convertible High Chair - Green","description":"\u003cp\u003eThis multipurpose kids high chair is a versatile and convenient choice for families with young children.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemovable tray for easy cleaning\u003c\/li\u003e\n\u003cli\u003e5-point harness for added safety\u003c\/li\u003e\n\u003cli\u003eSeat and backrest padded for added comfort\u003c\/li\u003e\n\u003cli\u003eCompact and easy to carry around\u003c\/li\u003e\n\u003cli\u003eSuitable for children up to 3 years old.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 6m+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707806056744,"sku":"C-CY007-GN","price":195.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_d34ae8d4-caa6-4b87-af66-f8c73886a315.png?v=1776508843"},{"product_id":"2-in-1-convertible-high-chair-pink","title":"Lovely Baby 2-in-1 Convertible High Chair - Pink","description":"\u003cp\u003eThis multipurpose kids high chair is a versatile and convenient choice for families with young children.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemovable tray for easy cleaning\u003c\/li\u003e\n\u003cli\u003e5-point harness for added safety\u003c\/li\u003e\n\u003cli\u003eSeat and backrest padded for added comfort\u003c\/li\u003e\n\u003cli\u003eCompact and easy to carry around\u003c\/li\u003e\n\u003cli\u003eSuitable for children up to 3 years old.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 6m+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707806220584,"sku":"C-CY007-PK","price":195.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_231efe13-e4af-4276-a3c8-cbdcbfe23a40.png?v=1776508844"},{"product_id":"indoor-soft-play-foam-steps-brown","title":"Lovely Baby Indoor Soft Play Foam Steps - Brown","description":"\u003cp\u003eGive your little ones a safe and fun way to play, explore, and grow with the Lovely Baby Indoor Soft Play Foam Slide and Steps.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e2-piece foam play set for crawling, climbing, and sliding fun.\u003c\/li\u003e\n\u003cli\u003ePromotes gross motor skills, coordination, and social play.\u003c\/li\u003e\n\u003cli\u003eNon-slip base and fasteners ensure safe and stable use.\u003c\/li\u003e\n\u003cli\u003eDurable, waterproof material cleans easily with soap and water.\u003c\/li\u003e\n\u003cli\u003eLightweight, soft, and perfect for toddlers and infants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707806515496,"sku":"C-RT003","price":439.0,"currency_code":"AED","in_stock":true}]},{"product_id":"indoor-soft-play-foam-mat-brown","title":"Lovely Baby Indoor Soft Play Foam Mat - Brown","description":"\u003cp\u003eTransform your child's playtime with the Lovely Baby Indoor Soft Play Foam Flower Mat!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFoam flower mat for toddlers \u0026amp; 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Stable: Supports up to 70 kg with a robust frame and grippy feet for safety.\u003c\/li\u003e\n\u003cli\u003e5-Point Harness: Ensures secure seating with a comfortable faux leather design.\u003c\/li\u003e\n\u003cli\u003eFoldable \u0026amp; Portable: Compact fold with wheels and brakes for convenient movement and storage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 6m+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707807105320,"sku":"C-CY003","price":385.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_2622c0ab-8665-48d3-a8e0-972d5399eb88.jpg?v=1776508851"},{"product_id":"kids-sofa-bear","title":"Lovely Baby Kids Sofa - Bear","description":"\u003cp\u003eThe Lovely Baby Kids Sofa offers the perfect blend of comfort, safety, and style for your child’s seating needs.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePosture Support: Promotes proper posture with ergonomic design for healthy sitting habits.\u003c\/li\u003e\n\u003cli\u003eStable Build: High load capacity and strong structure ensure safety for children.\u003c\/li\u003e\n\u003cli\u003eSoft PU Material: Odorless and gentle on the skin, providing comfort without harsh chemical smells.\u003c\/li\u003e\n\u003cli\u003eEasy Maintenance: Wipe-clean surface simplifies cleaning, making it ideal for busy parents.\u003c\/li\u003e\n\u003cli\u003eKid-Friendly Design: Perfect for any playroom, bedroom, or kids' relaxation space.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 2+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707807170856,"sku":"C-SF002","price":339.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_2f24f67c-1a3f-496c-a8d7-e9f2a3859afc.jpg?v=1776508851"},{"product_id":"astronaut-book-cabinet","title":"Lovely Baby Astronaut Book Cabinet","description":"\u003cp\u003eTransform your child’s room into a galactic haven with the Lovely Baby Astronaut Book Cabinet!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFun astronaut-themed book cabinet for kids' rooms.\u003c\/li\u003e\n\u003cli\u003eEasy-to-install design ensures quick setup.\u003c\/li\u003e\n\u003cli\u003eStable and durable for safe daily use.\u003c\/li\u003e\n\u003cli\u003eComes with wheels for effortless mobility.\u003c\/li\u003e\n\u003cli\u003eSpacious storage for books, toys, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great addition to any collection. Recommended for ages 3+ | by Lovely Baby.\u003c\/p\u003e","brand":"Lovely Baby","offers":[{"title":"Default Title","offer_id":51707807465768,"sku":"C-KC047N","price":489.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_d073dc6a-cb62-4861-bde0-489c75641d7d.jpg?v=1776508867"},{"product_id":"mideer-portable-spray-straw-bottle","title":"Mideer Portable Spray Straw Bottle - Baby Feeding Essential","description":"\u003cp\u003e\u003cstrong\u003eThe Mideer Spray Bottle is your perfect companion on hot days. Enjoy your drink while also using the nanospray technology to stay cool on hot days.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe insulated design with a 500ml capacity keeps your drinks at the right temperature for extended periods. This spray bottle is suitable for school, sports, or any scenario in your child's daily life. Our water bottles have been designed with spill-proof and leak-proof technology for added durability.\u003c\/p\u003e\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThe insulated design with a 500ml capacity keeps your drinks at the right temperature for extended periods.\u003c\/li\u003e\n\u003cli\u003eThis spray bottle is suitable for school, sports, or any scenario in your child's daily life.\u003c\/li\u003e\n\u003cli\u003eOur water bottles have been designed with spill-proof and leak-proof technology for added durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eSpecifications\u003c\/h4\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eAge\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003e3+\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;font-weight:600;width:30%;\"\u003eCategory\u003c\/td\u003e\n\u003ctd style=\"padding:5px 8px;border-bottom:1px solid #eee;\"\u003eFeeding\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n","brand":"Mideer","offers":[{"title":"Default Title","offer_id":52270945730856,"sku":"MD6206","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/2638\/8776\/files\/download_0c6bba50-d95b-4e88-a63e-ba837de46ec7.jpg?v=1775766534"},{"product_id":"4-in-1-baby-rocking-chair-dark-grey","title":"Mastela 4-in-1 Baby Rocking Chair - Dark Grey","description":"\u003cp\u003eOne smart chair that grows with your baby — swings, cradles, feeds, and rocks. 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